It is said that the mobile payments industry is the next big tech gold mine that is waiting to be exploited.
Today, a large number of smartphone owners find it convenient to use their mobile devices to log onto their banks and check their accounts. A research commissioned by UK-based mobile banking firm Monitise shows that smartphone owners check their bank accounts three times more frequently than those using internet banking.
“There’s a revolution taking place as people get turned on to mobile banking – valuing the ‘anytime, anywhere’ control it gives them over their money, as banks increase the range of services available,” said Alastair Lukies, CEO of Monitise.
Mobile Payments Awareness
But retailers must raise awareness of near field communications (NFC) mobile payments as a newly released survey by YouGov shows that majority of consumers have no idea what the mobile wallet is. YouGov surveyed 2085 people and out of those only 23% showed interested in paying for items using their cell phones.
Findings of this report contrasts sharply with the prediction of Juniper Research that expects global NFC mobile contactless payment transactions to hit about $50bn (£31bn) worldwide by 2014. The research firm expects both North America and Western Europe to account for 50% of NFC payments.
NFC Mobile Payments Technology
For those unaware, NFC mobile payments technology allows you to use your phone just
May Be The Mobile Payments Industry Really The Next Major Tech Yellow Gold Mine?